About Us

Technology experts for over 100 years

Potters was established in 1913.

We have been providing home entertainment from the very beginning.

We are known by consumers in Kent for our retail store, our product expertise and personal service. Our shop has been a feature on Tenterden High Street for over 100 years. Around 20 years ago, we moved into working with homeowners, developers and interior designers to bring more than just products.

Our knowledge of technology for automation, and integration of systems and products, allows us to design, plan and deliver immersive audio and visual experiences, anywhere. From tv walls to full smart home networking solutions and commercial space AV set up.

And we don’t stop there. Lighting control, shading, access systems and CCTV, all joined together, or not, to suit the needs of the space.

Our team are perfectionists; meaning every project is delivered to the same exacting standards. We’re passionate about technology and creating perfectly connected spaces with seamless control.

Awards & Recognition

Want to know more about us?

Alex Jones

Director
Since 2001

Alex worked in Potters’ retail shop on Tenterden High Street as a Saturday Boy at the age of 14.

After university, Alex soon returned to immerse himself day-to-day in the technology industry's developments. Appointed as our managing director in 2013, Alex leads the business but also remains our key spokesman and an expert in design and product selection as required on all projects.

Working with developers, architects, interior designers and end-users to create 'next level' solutions for residential and commercial spaces, Alex's knowledge is what builds and maintains our 'technology partner' status with so many.

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Alex Jones

Director

Alex worked in Potters’ retail shop on Tenterden High Street as a Saturday Boy at the age of 14.

After university, Alex soon returned to immerse himself day-to-day in the technology industry's developments. Appointed as our managing director in 2013, Alex leads the business but also remains our key spokesman and an expert in design and product selection as required on all projects.

Working with developers, architects, interior designers and end-users to create 'next level' solutions for residential and commercial spaces, Alex's knowledge is what builds and maintains our 'technology partner' status with so many.

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Lance Hopley

Director
Since 1978

Lance joined his father in the Potters business in the late 70’s and become a Partner with him in 1988.

With more than 45 years' experience in AV technology, Lance has seen a lot of change and witnessed many trends. Having lived in Tenterden and being front of house in our retail store and showrooms his whole life, Lance is well known in the local business community, involved in various bodies and causes across the town whilst his passion for sport runs through various local clubs too.

Leading our purchasing and sales, Lance is the epitome of Potters' customer service values. We don't just sell products, we sell solutions to your needs and your lifestyle, and he can't do that without getting to know you.

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Lance Hopley

Director

Lance joined his father in the Potters business in the late 70’s and become a Partner with him in 1988.

With more than 45 years' experience in AV technology, Lance has seen a lot of change and witnessed many trends. Having lived in Tenterden and being front of house in our retail store and showrooms his whole life, Lance is well known in the local business community, involved in various bodies and causes across the town whilst his passion for sport runs through various local clubs too.

Leading our purchasing and sales, Lance is the epitome of Potters' customer service values. We don't just sell products, we sell solutions to your needs and your lifestyle, and he can't do that without getting to know you.

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Neil Elston

Customer Service Manager
Since 2008

Constantly receiving positive feedback for his non-salesy approach.

Neil is our front of house product expert. When visiting our retail and experience centre, he will guide you through your options and share his knowledge of the technology available to suit your needs.

At Potters, our enthusiasm is driven by our intention to understand what products and set up will deliver what you aspire to have in your home, not to push bigger or pricier offerings. Neil does this naturally.

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Neil Elston

Customer Service Manager

Constantly receiving positive feedback for his non-salesy approach.

Neil is our front of house product expert. When visiting our retail and experience centre, he will guide you through your options and share his knowledge of the technology available to suit your needs.

At Potters, our enthusiasm is driven by our intention to understand what products and set up will deliver what you aspire to have in your home, not to push bigger or pricier offerings. Neil does this naturally.

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Tevis Knight

Project Consultant
Since 2024

Want to know the potential of your space when it comes to integrating tech? Tevis is your man.

Being surrounded by automation advancements and new products coming to market on a daily basis, allows him to share his knowledge of what will work best for your new build or upgrade project.

He won’t tell you what you need, he’ll ask you, and suggest various solutions which will meet your ideals, and never outside of your budget. He’ll find a solution to every requirement.

View Bio

Tevis Knight

Project Consultant

Want to know the potential of your space when it comes to integrating tech? Tevis is your man.

Being surrounded by automation advancements and new products coming to market on a daily basis, allows him to share his knowledge of what will work best for your new build or upgrade project.

He won’t tell you what you need, he’ll ask you, and suggest various solutions which will meet your ideals, and never outside of your budget. He’ll find a solution to every requirement.

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Jamie Greenlees

Senior Installation Engineer
Since 2007

With 22 years in the industry, Jamie brings a wealth of experience and knowledge to Potters.

He loves a project that requires full reconstruction of a space, especially cinema rooms where the most technical integration of concealed equipment with optimum acoustic performance is required.

In the 16 years (so far) he’s been part of the Potters team, Jamie has supported our engineering apprentices in their training, whilst delivering countless projects for our customers in the UK and overseas. In fact, he’s engineered and installed solutions ‘on the seas’ too, on luxury yachts in various ports!

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Jamie Greenlees

Senior Installation Engineer

With 22 years in the industry, Jamie brings a wealth of experience and knowledge to Potters.

He loves a project that requires full reconstruction of a space, especially cinema rooms where the most technical integration of concealed equipment with optimum acoustic performance is required.

In the 16 years (so far) he’s been part of the Potters team, Jamie has supported our engineering apprentices in their training, whilst delivering countless projects for our customers in the UK and overseas. In fact, he’s engineered and installed solutions ‘on the seas’ too, on luxury yachts in various ports!

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Toby Grigg

Senior Installation Engineer
Since 2015

When overseas installations are required, Toby is always first to put his hand up.

Joining Potters straight from school, Toby trained both on the job and attended an advanced course at college to consolidate his learning. He is now fully qualified and with nearly 10 years’ experience under his belt.

Toby’s favourite jobs have been those that took him overseas, especially into the Swiss Alps to kit out a ski lodge with full AV set up!

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Toby Grigg

Senior Installation Engineer

When overseas installations are required, Toby is always first to put his hand up.

Joining Potters straight from school, Toby trained both on the job and attended an advanced course at college to consolidate his learning. He is now fully qualified and with nearly 10 years’ experience under his belt.

Toby’s favourite jobs have been those that took him overseas, especially into the Swiss Alps to kit out a ski lodge with full AV set up!

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James Strang

Installation Engineer
Since 2018

James didn't expect to get the chance to work outdoors when choosing to work in the AV industry.

He’s happiest when delivering bespoke solutions in outdoor spaces that leave the client visibly impressed, but he does that just as well indoors too!

Trained to the highest industry standards, James has been described as a ‘supportive sleuth’ by providing optimised and simplified solutions to customers’ network and multi-channel issues.

View Bio

James Strang

Installation Engineer

James didn't expect to get the chance to work outdoors when choosing to work in the AV industry.

He’s happiest when delivering bespoke solutions in outdoor spaces that leave the client visibly impressed, but he does that just as well indoors too!

Trained to the highest industry standards, James has been described as a ‘supportive sleuth’ by providing optimised and simplified solutions to customers’ network and multi-channel issues.

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Martyn Phillips
Martyn Phillips
2024-03-16
James installed a new CCTV camera and updated the CCTV software on all our phones, tablets and PCs. He did a very good job and was very pleasant and helpful . We now have full coverage of our outdoor space which should mean less risk of intrusion and burglary. Thank you James!
Clare Emson
Clare Emson
2024-03-01
Neil provided us with excellent service. He was very knowledgeable and spent time showing us different options with no hard sell tactics. Overall we are very satisfied with the service and our product and will return in due course to continue adding to our system.
Peter Mckie
Peter Mckie
2024-02-29
Jamie provided an excellent installation surface for the tv surround sound system. Detailing how to use the navigate the Sonos App etc., very pleased.
Pappa Moonbeam
Pappa Moonbeam
2024-02-03
Neil at Potters was most helpful when guiding me through my choices and I came away very pleased and would want to seek his again his knowledge of HOME digital when seeing out the latest technology Thank you Martin PS my telly purchased is just what I needed to fit dimensions available
Keith Fazzani
Keith Fazzani
2024-01-26
An excellent company to deal with. Prompt, courteous service and advice. Toby has installed two products for us now. Efficient and tidy and excellent at explaining products. I strongly recommend this company.
Sarah Cleaton
Sarah Cleaton
2024-01-25
James has been fantastic. Really helpful with a difficult situation when we didn’t know where to start. Highly recommend these guys they are great
Barnaby Clarke
Barnaby Clarke
2024-01-24
Amazing service, support and very polite and respectful, thankyou James and the Potters Team
Martin Knight
Martin Knight
2024-01-16
James the TV technician was a courteous supportive sleuth who ran our connections to earth and simplified controllers and optimised our settings. Great service with charm
Tevis Knight
Tevis Knight
2023-08-29
Great service from the guys at Potters Home Digital for our recent purchase of multiple TVs. Thanks again!
Graham Dartnall
Graham Dartnall
2023-08-09
First class advice and service