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Sony – BRAVIA XR OLED A90J 55″ & 65″ 4K UHD – HDR

Sony – BRAVIA XR OLED A90J 55″ & 65″ 4K UHD – HDR


See our best ever OLED TV, powered by the revolutionary Cognitive Processor XR™. Experience unparalleled contrast with extreme brightness and pure blacks in an immersive Seamless Edge design. Enjoy breathtaking contrast on our best ever OLED with pictures that feel deep, natural and real. Its revolutionary processor uses human perspective analysis to cross analyse and optimise hundreds of thousands of elements in the blink of an eye. Paired with our unique OLED panel, this technology delivers pure blacks and our brightest ever OLED pictures. The A90J comes with a versatile two-way stand which allows the TV to either be displayed in a low-profile position, or raised, so that a sound bar or sound system can be placed in front of it, without obscuring the screen.

Models available:

  • XR55A90J – XR-55A90J
  • XR65A90J – XR-65A90J

  • Description

    Product Description

    Our best 4K OLED picture

    SONY BRAVIA XR OLED: Sonys brightest OLED TV panel ever with pure blacks and dazzling highlights, powered by our Cognitive Processor XR, taking vision and sound to the next level. With XR OLED Contrast Pro, brightness is adjusted for higher peaks in glare and deeper blacks in shadows. With XR TRILUMINOS Pro and XR 4K Upscaling, vibrant colours bring pictures to life with enhanced details in every scene.

    Sound-from-screen experience

    Driven by our new Cognitive Processor XR, Acoustic Surface Audio+™ turns the entire screen into a speaker. The screen invisibly vibrates to create acoustics that move with the picture. Sounds appear to be coming directly from the action instead of a separate speaker, as found on a conventional TV. In addition, two subwoofers provide powerful bass, while 3D Surround Upscaling converts any audio source into a surround sound experience. Centre Speaker Mode allows the TV to be used as the centre speaker in your existing surround sound set up.

    Be Immersed in Movies and Games

    Bring the cinematic experience home, with BRAVIA CORE on BRAVIA XR™
    A huge number of movies are included and waiting for you on this Sony TV. With BRAVIA XR technology, Pure Stream™ and IMAX® Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality.
    If you love gaming, BRAVIA® XR picture and sound technology delivers a fantastic experience with all the colour, contrast and clarity that your games deserve alongside incredible, immersive sound to transport you to different worlds.
    With HDMI 2.1 features like 4K120, supported games will look super smooth. You’ll also benefit from quick response times with low input lag and support for VRR and ALLM.

    Some features may require future firmware update.

    Entertainment you love with a little help from Google

    With hands-free help from Google, you can set aside your remote and just use your voice to control your 4K TV. Try saying “Ok Google, turn on the TV” or ask Google to find a specific title, search by genre, and get personalised recommendations on what to watch on your 65-inch TV by saying, “Ok Google, what should I watch?” .

    You can also find the latest films and best TV series on Netflix, Disney+, Prime Video, Apple TV, NOW TV and many more, and cast from your smart device with Apple Airplay and Google Chromecast.

    *Simulated UI. App availability varies by region and device. Use of this TV requires consent to Google Terms of Service and Privacy Policy. Network services, content, and the operating system and software of this product may be subject to separate terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information.
    Hands Free feature availability depends on language and may need software update. Please check Sony support page for further information.

    A Google account is required to utilise the full Android functions on this TV set.
    Google, Google TV and Chromecast built-in are trademarks of Google LLC. Chromecast built-in compatibility dependant on app.
    Google Assistant is not available in certain countries and languages. Availability of services varies by country and language.

    Even fast-paced scenes are smooth and clear with XR Motion Clarity™

    Driven by the Cognitive Processor XR this class leading motion technology ensures images are precisely controlled no matter how fast they are moving to minimise blur, leaving your picture smooth, bright and clear, ensuring you won’t miss a thing. Whether you are watching sports, movies or day to day TV, Sony’s A90J OLED with XR Motion Clarity™ will deliver exceptional clarity and realism, for a breath-taking viewing experience.


    BBC iPlayer, ITV Hub, All 4 & My5 are expected to be available during 2021. Some services are only available in UK

  • Additional Information

    Additional Information


    55", 65"

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